WTC - World Triathlon Corporation

The World Triathlon Corporation (WTC) is a for-profit corporation, owned by Providence Equity Partners that organizes, promotes and licenses the Ironman Triathlon, Ironman 70.3 and the 5150 series of triathlon races. WTC is also the owner of numerous "Ironman" related trademarks used both in connection with Ironman race series' and in conjunction with various goods and services.

MSA has been responsible for the provision of live timing services for Ironman Australia, Ironman New Zealand, Ironman South Africa, Ironman Western Australia, Ironman Cairns, Ironman Melbourne as well as Port Macquarie 70.3, Shepparton 70.3, Cairns 70.3, Canberra 70.3, Yepoon 70.3 and South Africa 70.3



With 30 years of experience, USM EVENTS has grown into Australia’s premier triathlon & multi-sport event management company. Born in 1982 with the legendary Noosa Triathlon, USM EVENTS today develops and manages mass participation sporting events to an international standard all around Australia and New Zealand.

With the integration of IRONMAN and IRONMAN 70.3 events into it’s portfolio, USM EVENTS now manages 15 high profile sporting events in Australia and New Zealand and attracts more than 50,000 competitors and participants each year.

MSA not only look after Ironman and 70.3 events for USM but also its famous triathlon festivals at Noosa, Mooloolaba and Geelong.



Sydney based Event management company, Pont3 develops and implements face to face communication platforms that allow brands to get up close and personal with their stakeholders, whether they be customers, consumers, media, employees, shareholders, investors or the general public.In doing so we create stronger, more lasting connections with your stakeholders.

Known for major events such as the Sydney Running Festival and Sydney Harbour 10km, MSA has been working with PONT3 since its inception.




Triathlon NSW has been providing its members with racing opportunities for many years specifically with events such as the Iconic Sydney Sprint Series at Kurnell, All Womens races at SIRC and the unique and very popular Club Champs.

MSA has worked with TRINSW to provide timing services at all Triathlon NSW events for more than 15 years.



Established in 2002, Maximum Adventure is one of Australia's leading outdoor adventure events companies hosting a series of large-scale adventure races, sporting and corporate events across the nation.

MSA provide timing and results services for such events as: Tough Bloke Challenge, Coastal Classic, Convict 100 MTB, Wombat 100 MTB and the Go Natural Multisport events.



Regarded as one of Australia’s leading Adventure Sports Event Management companies Rapid Ascent organises off-road, adventure and niche sports events across Australia ranging from mass participation adventure races (the world’s largest!) to boutique mountain bike festivals.

Rapid Ascent currently hosts eleven major events across adventure racing, multisport, mountain biking and trail running disciplines.

“Multisport Timing always provide a brilliant timing service for our off road sporting events. Whether the event is a MTB stage race in the Red Centre of Australia at Alice Springs or an Adventure Race along the beaches at Noosa, they are always on time, friendly to deal with and provide a very professional service for our events. We would recommend them to anyone for anything. Sam Maffett, General Manager, Rapid Ascent Adventure Event Management.” Sam Maffet General Manager



A sports and athlete management-marketing firm, dedicated to lifestyle sports development, creating new standards in competition, format, equipment and competitor satisfaction. Established in 1999, Elite Energy manage mass participation sporting, music and entertainment events. Elite Energy is one of Australia’s premier event management specialists.

MSA provides fulfilment,  timing and results services to all major Elite Energy events including Big Husky: an event that attracts over 4000 competitors each year.

Elite Energy races are found in Wollongong, Nowra, Callala Beach, Batemans Bay, Huskisson, Wagga, Port Stephens, Forster and recently Fiji.



X-Tri Australia was established in 1998 but has more recently become better known as X-Tri Events.  

Directors, Nick Munting and Graeme Hannan combined their many years of experience in the industry to form this dynamic events management company based in Sydney.

 X-Tri Events have staged world class 70.3 events in Singapore, Canberra and Yeppoon. MSA has been there with them to deliver live timing and accuracy.



Boasting the management of the largest 70.3 Triathlon in the world (3100 participants) Triangle hosts Ironman South Africa in Port Elizabeth and Ironman 70.3 in East London. In 2011 Triangle held a 5150 race and is looking to expand to a series of 1 to 5 races over the next few years.

Through our Sportsplits partnership in South Africa, MSA are the timer of choice for all Triangle events in South Africa delivering the process, quality and reliablity that MSA are renowned for in Australia.



Renown for the presentation of major events such as Tennis, Golf, Flower shows and the Melbourne Marathon Festival, IMG also has an international reputation for athlete management.

MSA has provided a wide range of services to IMG since 2003 at Triathlon events. In 2006 IMG purchased Melbourne Marathon and  MSA has provided a wide range of services including fufilment, event administration and timing and results to that event since that date.




A sports marketing and event management company based in Melbourne with a head office in London, Limelight Sports is responsible for such major Australian events as the JP Morgan Corporate Challenge and the womens only 'Nike She Runs the Night'  fun run as well  as many more promotional and chartiy events.

MSA have provided registration service , fulfilment, timing and results services for Limelight over the past 3 years at the JP Morgan Corporate Challenge following the US decision to finally allow electronic timing to be used. MSA also provided timing services for the inaugural 'Nike She Runs the Night' with real time timing, facebook posts and SMS services each 5km of the event.

MultiSport Australia